Welcome to the archival segment!

Here, we will be posting mostly scans of printed media of cars. While our emphasis is centrally on Singaporean media, we will post media from other countries from time to time, notably Malaysia and Japan. For more queries, please ask Inspiron (Primary manager for Archivals) or Linus (Efini). Thanks!

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Suzuki Swift magazine advertisement (2005) (Singapore)

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Soon to become a thing of the past?

The ZC31 Suzuki Swift is now becoming 20 years old. In the next few years, most will see their renewal period, as is every other legacy vehicle.

But the Swift no doubt has been a bit of a social mainstay in Singapore for several decades. Then and now, it has been a largely successful model for the Singapore market, with both the normal variants and the sporty hot hatch ones.

These advertisements feel so alien compared to advertisements of today. Nowadays, I think advertisements have gotten more "real" or serious, compared to something like this advertisement. But additionally, most advertisements are also videos now, and stunning city landscapes and hilly backdrops are easier to do than studio setups.

This scan is lifted from a Motoring (Singapore) issue from February 2005. 


~Linus

Read More: Surprise! GR Corolla in Varis clad

Youngtime automotive interest combined with photography, writing and documentation. Appreciating classic cars was a financial mistake.

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